Innovation management and new product development
By: Trott, Paul
Material type:
BookSeries: Always learning.Publisher: Harlow : Pearson Education Limited, c2017.Edition: 6th ed.Description: xxix, 635 p. : ill. ; 25 cm.ISBN: 9781292133423 Program: MBA905Subject(s): Technological innovations -- Management | Industrial management | Product managementDDC classification: 658.575 TR IN Online resources: E-book
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 TR IN (Browse shelf) | Available | July2019 | T0062765 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.575 TR IN (Browse shelf) | Available | E-Book Available | T0062766 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.575 TR IN (Browse shelf) | Available | T0062767 |
Revised edition of the author's Innovation management and new product development, 2012.
• Preface
• Acknowledgements
• Plan of the book
• Innovation management
• Innovation management : an introduction
• National systems of innovation and entrepreneurship
• Technology diffusion and markets
• Managing innovation within firms
• Operations and process innovation
• Managing intellectual property
• Managing organisational knowledge
• Strategic alliances and networks
• Management of research and development
• Managing r&d projects
• Open innovation and technology transfer
• Business models
• Product and brand strategy
• New product development
• New service innovation
• Market research and its influence on new product development
• Managing the new product development process
• References
• Further reading
• Index.
MBA905