Sethna, Zubin
Consumer behaviour Zubin Sethna, Jim Blythe - 4th ed. - Thousand Oaks, CA : SAGE Pub., c2019. - xxiii, 549 p. : ill. ; 26 cm.
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
9781526450005
2018960432
Social media
Digital media
658.8342 SE CO
Consumer behaviour Zubin Sethna, Jim Blythe - 4th ed. - Thousand Oaks, CA : SAGE Pub., c2019. - xxiii, 549 p. : ill. ; 26 cm.
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
9781526450005
2018960432
Social media
Digital media
658.8342 SE CO