Consumer behaviour (Record no. 36278)
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| LIBRARY OF CONGRESS CONTROL NUMBER | |
|---|---|
| LC control number | 2018960432 |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526450005 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8342 SE CO |
| MAIN ENTRY--PERSONAL NAME | |
| Authors | Sethna, Zubin |
| TITLE STATEMENT | |
| Title | Consumer behaviour |
| Statement of responsibility, etc | Zubin Sethna, Jim Blythe |
| EDITION STATEMENT | |
| Edition | 4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, CA : |
| Publisher | SAGE Pub., |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | xxiii, 549 p. : |
| Other Details | ill. ; |
| Size | 26 cm. |
| SUMMARY | |
| Summary | Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behavior in action and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Social media |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Digital media |
| ADDED ENTRY | |
| Name | Blythe, Jim |
| MAIN ENTRY--PERSONAL NAME | |
| -- | 6100 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 877 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 5705 |
| ADDED ENTRY | |
| -- | 6101 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 2019-08-26 | AMAUS | 658.8342 SE CO | T0062799 | 2019-07-25 | 2019-07-25 | REGULAR | Sep.2019 |