Hanlon, Annmarie
Digital marketing : strategic planning & integration Annmarie Hanlon - Thousand Oaks, CA : SAGE Publications, c2019. - xii, 395 p. : ill. ; 26 cm.
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters.
9781526426666
2018966917
Digital marketing
658.87202854678 HA DI
Digital marketing : strategic planning & integration Annmarie Hanlon - Thousand Oaks, CA : SAGE Publications, c2019. - xii, 395 p. : ill. ; 26 cm.
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters.
9781526426666
2018966917
Digital marketing
658.87202854678 HA DI