Digital marketing : (Record no. 36279)

MARC details
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018966917
ISBN
International Standard Book Number 9781526426666
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.87202854678 HA DI
MAIN ENTRY--PERSONAL AUTHOR
Authors Hanlon, Annmarie
TITLE STATEMENT
Title Digital marketing :
Subtitle strategic planning & integration
Statement of responsibility, etc. Annmarie Hanlon
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Thousand Oaks, CA :
Publisher SAGE Publications,
Date c2019.
PHYSICAL DESCRIPTION
Extent xii, 395 p. :
Other Details ill. ;
Size 26 cm.
SUMMARY
Summary An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.<br/><br/>Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Digital marketing
MAIN ENTRY--PERSONAL AUTHOR
-- 30619
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 5625
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Price effective from Koha item type Public note Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
06/01/2022 2 2 658.87202854678 HA DI T0062800 22/11/2021 25/07/2019 REGULAR Sep.2019   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 26/08/2019 AMAUS