Marketing management
Marshall, Greg W.
Marketing management Greg W Marshall; Mark W Johnston - 3rd ed. - New York, NY : McGraw-Hill Education, c2019. - xxii, 403 p. : col. ill. ; 29 cm.
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.
The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.
9781260084993
Marketing--Management
658.8 MA MA
Marketing management Greg W Marshall; Mark W Johnston - 3rd ed. - New York, NY : McGraw-Hill Education, c2019. - xxii, 403 p. : col. ill. ; 29 cm.
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.
The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.
9781260084993
Marketing--Management
658.8 MA MA