Marketing management (Record no. 36634)
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| ISBN | |
|---|---|
| International Standard Book Number | 9781260084993 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Call number | 658.8 MA MA |
| MAIN ENTRY--PERSONAL AUTHOR | |
| Authors | Marshall, Greg W. |
| TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | Greg W Marshall; Mark W Johnston |
| EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York, NY : |
| Publisher | McGraw-Hill Education, |
| Date | c2019. |
| PHYSICAL DESCRIPTION | |
| Extent | xxii, 403 p. : |
| Other Details | col. ill. ; |
| Size | 29 cm. |
| SUMMARY | |
| Summary | Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today.<br/>The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Heading | Marketing |
| General | Management |
| ADDED ENTRY | |
| Personal name | Johnston, Mark W. |
| MAIN ENTRY--PERSONAL AUTHOR | |
| -- | 3045 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2 |
| ADDED ENTRY | |
| -- | 4028 |
| Date last seen | Full call number | Barcode | Price effective from | Koha item type | Public note | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/10/2019 | 658.8 MA MA | T0063290 | 09/10/2019 | REGULAR | Mar2020 | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 19/02/2020 | MERIC |