Jelassi, Tawfik, 1957-
Strategies for e-business : creating value through electronic and mobile commerce : concept and cases Creating value through electronic and mobile commerce : Tawfik Jelassi, Albrecht Enders, Francisco J. Martínez-López - 3rd ed. - Harlow : Pearson Education, 2014. - xliii, 733 p. : ill. ; 25 cm.
Previous edition: 2005.
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
9780273757870
2004053299
Electronic commerce
Electronic commerce--Case studies--Europe
Industries--Technological innovations--Economic aspects
Strategic planning
658.872 JE ST
Strategies for e-business : creating value through electronic and mobile commerce : concept and cases Creating value through electronic and mobile commerce : Tawfik Jelassi, Albrecht Enders, Francisco J. Martínez-López - 3rd ed. - Harlow : Pearson Education, 2014. - xliii, 733 p. : ill. ; 25 cm.
Previous edition: 2005.
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
9780273757870
2004053299
Electronic commerce
Electronic commerce--Case studies--Europe
Industries--Technological innovations--Economic aspects
Strategic planning
658.872 JE ST