| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004053299 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273757870 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658.872 JE ST |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Jelassi, Tawfik, |
| Dates |
1957- |
| TITLE STATEMENT |
|---|
| Title |
Strategies for e-business : |
| Subtitle |
creating value through electronic and mobile commerce : concept and cases |
| Statement of responsibility, etc |
Tawfik Jelassi, Albrecht Enders, Francisco J. Martínez-López |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Creating value through electronic and mobile commerce : |
| EDITION STATEMENT |
|---|
| Edition |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Harlow : |
| Publisher |
Pearson Education, |
| Date |
2014. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xliii, 733 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous edition: 2005. |
| SUMMARY |
|---|
| Summary |
This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper-level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Electronic commerce |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Electronic commerce |
| Form |
Case studies |
| Geographic |
Europe |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Industries |
| General |
Technological innovations |
| -- |
Economic aspects |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Strategic planning |
| ADDED ENTRY |
|---|
| Name |
Enders, Albrecht |
| ADDED ENTRY |
|---|
| Name |
Martínez-López, Francisco J., |
| Dates |
1960-, |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
32031 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1605 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
32032 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
32033 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
318 |
| ADDED ENTRY |
|---|
| -- |
32034 |
| ADDED ENTRY |
|---|
| -- |
32035 |