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Kellogg on marketing / The Marketing faculty of The Kellogg school of management, Edited by Alice M. Tybout, Bobby J. Calder. - 2nd ed. - New York : Wiley, 2010. - xix, 426 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470580141

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K4443 2001