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Integrated marketing communication :

Blakeman, Robyn, 1958-

Integrated marketing communication : creative strategy from idea to implementation Robyn Blakeman - 2nd ed. - Lanham : Rowman & Littlefield, 2015. - xii, 325 p. : ill. ; 26 cm.

Includes bibliographical references (pages 313-316) and index.

ISBN: 9781442221215 9781442221222

LCCN: 2014023253

Subjects--Topical Terms:
Communication in marketing

Dewey Class. No.: 658.802 BL IN

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