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Integrated marketing communication : creative strategy from idea to implementation Robyn Blakeman

By: Material type: TextTextPublication details: Lanham : Rowman & Littlefield, 2015.Edition: 2nd edDescription: xii, 325 p. : ill. ; 26 cmISBN:
  • 9781442221215
  • 9781442221222
Subject(s): DDC classification:
  • 658.802 BL IN
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Holdings
Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 BL IN (Browse shelf(Opens below)) Available Feb2020 T0063784

Includes bibliographical references (pages 313-316) and index.

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