Gupta, Anil K., 1949-
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang. - 1st ed. - San Francisco : Jossey-Bass, c2009. - xvi, 254 p. : ill ; 24 cm.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country.
9780470284247 (trade : cloth : alk. paper) 0470284242
2008046777
Marketing--China.
Marketing--India.
Globalization.
Marketing--China.
Marketing--India.
Globalization.
658/.049/0951
Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / Anil K. Gupta, Haiyan Wang. - 1st ed. - San Francisco : Jossey-Bass, c2009. - xvi, 254 p. : ill ; 24 cm.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country.
9780470284247 (trade : cloth : alk. paper) 0470284242
2008046777
Marketing--China.
Marketing--India.
Globalization.
Marketing--China.
Marketing--India.
Globalization.
658/.049/0951