| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008046777 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470284247 (trade : cloth : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470284242 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
658/.049/0951 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Gupta, Anil K., |
| Dates |
1949- |
| TITLE STATEMENT |
|---|
| Title |
Getting China and India right : |
| Subtitle |
strategies for leveraging the world's fastest-growing economies for global advantage / |
| Statement of responsibility, etc |
Anil K. Gupta, Haiyan Wang. |
| EDITION STATEMENT |
|---|
| Edition |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
San Francisco : |
| Publisher |
Jossey-Bass, |
| Date |
c2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 254 p. : |
| Other Details |
ill ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. |
| SUMMARY |
|---|
| Summary |
Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| Form |
China. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| Form |
India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalization. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| Form |
China. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Marketing |
| Form |
India. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Globalization. |
| ADDED ENTRY |
|---|
| Name |
Wang, Haiyan. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/2glxikuzj0wtk1gbox3iexrxsdoyx9b7 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
51486 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
63271 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
63272 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1400 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
63271 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
63272 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1400 |
| ADDED ENTRY |
|---|
| -- |
51489 |