Strauss, Judy.
E-marketing / Judy Strauss, Raymond Frost. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxi, 430 p. : ill ; 24 cm.
Includes bibliographical references (p. 410-416) and index.
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
9780136154402 (alk. paper) 0136154409 (alk. paper)
2008039965
GBA8A2665 bnb
014701804 Uk
Internet marketing.
HF5415.1265 / .S774 2009
658.8/72
E-marketing / Judy Strauss, Raymond Frost. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxi, 430 p. : ill ; 24 cm.
Includes bibliographical references (p. 410-416) and index.
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
9780136154402 (alk. paper) 0136154409 (alk. paper)
2008039965
GBA8A2665 bnb
014701804 Uk
Internet marketing.
HF5415.1265 / .S774 2009
658.8/72