E-marketing / (Record no. 3730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01468cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080915s2009 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008039965 |
| NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA8A2665 |
| Source | bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 014701804 |
| Source | Uk |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780136154402 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0136154409 (alk. paper) |
| SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn244652512 |
| CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | YDXCP |
| -- | UKM |
| -- | C#P |
| -- | BWX |
| -- | NLGGC |
| -- | DLC |
| LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S774 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| OTHER CLASSIFICATION NUMBER | |
| Classification number | 85.40 |
| Source of number | bcl |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126093512.0 |
| CONTROL NUMBER | |
| control field | 21257 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Strauss, Judy. |
| TITLE STATEMENT | |
| Title | E-marketing / |
| Statement of responsibility, etc | Judy Strauss, Raymond Frost. |
| EDITION STATEMENT | |
| Edition statement | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Prentice Hall, |
| Date of publication, distribution, etc | c2009. |
| PHYSICAL DESCRIPTION | |
| Extent | xxi, 430 p. : |
| Other physical details | ill ; |
| Dimensions | 24 cm. |
| BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 410-416) and index. |
| FORMATTED CONTENTS NOTE | |
| Formatted contents note | Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK 301 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frost, Raymond, |
| Dates associated with a name | 1960- |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
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