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Contemporary strategic marketing / Ross Brennan ... [et al.]. - 2nd ed. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008. - xxiv, 462 p. : ill ; 25 cm.

Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Includes bibliographical references and indexes.

ISBN: 0230507204 (alk. paper) 9780230507203

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .B6783 2008

Dewey Class. No.: 658.8/101