Strategies for selling
Strategies for selling [videorecording] /
James Healy.
- Milly Valley, CA : Kantola production, c2006.
- 1x DVD :.
- 47 min.
- Stanford executive briefings .
Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analysing the opportunity, positioning the solution, aligning with the power base and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy.
Selling.
Marketing and sales.
Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analysing the opportunity, positioning the solution, aligning with the power base and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy.
Selling.
Marketing and sales.