Strategies for selling [videorecording] / James Healy.
Material type:
FilmSeries: Stanford executive briefingsPublication details: Milly Valley, CA : Kantola production, c2006.Description: 1x DVDSubject(s): Summary: Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analysing the opportunity, positioning the solution, aligning with the power base and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| DVD | University of Wollongong in Dubai Main Collection | 658.85 HE ST (Browse shelf(Opens below)) | Available | T0035815 |
Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analysing the opportunity, positioning the solution, aligning with the power base and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy.
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