Sales as a strategic tool in your organization
Bosworth, Mike.
Sales as a strategic tool in your organization [videorecording] / Mike Bosworth. - Mill Valley, CA : Kantola Productions, c1993. - 1x DVD ; 50 mins. - The Stanford executive briefings series .
1x DVD ;.
Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.
Marketing & Sales.
Marketing.
Sales.
Sales as a strategic tool in your organization [videorecording] / Mike Bosworth. - Mill Valley, CA : Kantola Productions, c1993. - 1x DVD ; 50 mins. - The Stanford executive briefings series .
1x DVD ;.
Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision.
Marketing & Sales.
Marketing.
Sales.