Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring and managing brand equity Kevin Keller - 5th ed. - New York : Pearson Education, c2020. - 590 p. : ill. ; 25 cm.
Global edition.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
9781292314969
Product management
Strategic planning
658.8/27
Strategic brand management : building, measuring and managing brand equity Kevin Keller - 5th ed. - New York : Pearson Education, c2020. - 590 p. : ill. ; 25 cm.
Global edition.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
9781292314969
Product management
Strategic planning
658.8/27