Strategic brand management : building, measuring and managing brand equity
By: Keller, Kevin Lane
Material type:
BookPublisher: New York : Pearson Education, c2020.Edition: 5th ed.Description: 590 p. : ill. ; 25 cm.ISBN: 9781292314969Program: MARK333 MARK980Subject(s): Product management | Strategic planningDDC classification: 658.8/27 Online resources: Ebook
Summary:
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| eBook | University of Wollongong in Dubai eBook | 658.8/27 (Browse shelf) | Available | T0065488 |
Total holds: 0
Global edition.
Includes bibliographical references and index.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
MARK333 MARK980