Essentials of marketing research : a hands-on orientation
Malhotra, Naresh K.
Essentials of marketing research : a hands-on orientation Naresh K. Malhotra - 7th Global edition - Boston : Pearson, c2019. - 407 p. : ill. ; 29 cm. - Always learning .
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.
9781292265636
Marketing research
658.83 MA ES
Essentials of marketing research : a hands-on orientation Naresh K. Malhotra - 7th Global edition - Boston : Pearson, c2019. - 407 p. : ill. ; 29 cm. - Always learning .
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.
9781292265636
Marketing research
658.83 MA ES