Essentials of marketing research : (Record no. 38447)

MARC details
ISBN
International Standard Book Number 9781292265636
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.83 MA ES
MAIN ENTRY--PERSONAL AUTHOR
Authors Malhotra, Naresh K.
TITLE STATEMENT
Title Essentials of marketing research :
Subtitle a hands-on orientation
Statement of responsibility, etc. Naresh K. Malhotra
EDITION STATEMENT
Edition statement 7th Global edition
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Publisher Pearson,
Date c2019.
PHYSICAL DESCRIPTION
Extent 407 p. :
Other Details ill. ;
Size 29 cm.
SERIES STATEMENT
Series statement Always learning
SUMMARY
Summary Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing research
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/uow/detail.action?docID=5640384&pq-origsite=primo">https://ebookcentral.proquest.com/lib/uow/detail.action?docID=5640384&pq-origsite=primo</a>
Public note Ebook
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Date acquired
09/01/2025   658.83 MA ES T0066615 09/01/2025 eBook   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai 09/01/2025