Marketing research
Burns, Alvin C.
Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush - 9th ed. - Harlow, England : Pearson Education Limited, c2017. - 489 p. : col. ill. ; 25 cm.
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
9781292318042
Marketing
658.83 BU MA
Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush - 9th ed. - Harlow, England : Pearson Education Limited, c2017. - 489 p. : col. ill. ; 25 cm.
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
9781292318042
Marketing
658.83 BU MA