Marketing research (Record no. 38470)

MARC details
ISBN
International Standard Book Number 9781292318042
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.83 BU MA
MAIN ENTRY--PERSONAL AUTHOR
Authors Burns, Alvin C.
TITLE STATEMENT
Title Marketing research
Statement of responsibility, etc. Alvin C Burns, Ann Veeck, Ronald F. Bush
EDITION STATEMENT
Edition statement 9th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow, England :
Publisher Pearson Education Limited,
Date c2017.
PHYSICAL DESCRIPTION
Extent 489 p. :
Other Details col. ill. ;
Size 25 cm.
SUMMARY
Summary Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.
STUDY PROGRAM
Program name MARK205
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Marketing
ADDED ENTRY
Personal name Veeck, Ann
ADDED ENTRY
Personal name Bush, Ronald F.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/uow/detail.action?docID=5893753&pq-origsite=primo">https://ebookcentral.proquest.com/lib/uow/detail.action?docID=5893753&pq-origsite=primo</a>
Public note Ebook
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired
02/07/2025   658.83 BU MA T0066647 02/07/2025 eBook   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai eBook 02/07/2025