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Strategic social marketing : for behaviour & social change

French, Jeff

Strategic social marketing : for behaviour & social change Jeff French & Ross Gordon - 2nd. - 1 online resource (xxiii, 551 pages) :

Academic

Includes bibliographical references and index.

ISBN: 9781526471642 1526471647 9781526446046

Subjects--Topical Terms:
Social marketing
Marketing
Strategic planning

Dewey Class. No.: 658.8 ST FR

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