What is branding? /
Healey, Matthew.
What is branding? / Matthew Healey. - Mies, Switzerland : RotoVision, c2008. - 256 p. : ill. (chiefly col ; 23 cm. - Essential design handbooks . - Essential design handbooks. .
Cover title.
Includes bibliographical references (p. 250-251) and index.
A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies.
Adult Follett Library Resources.
9782940361458 (trade) 2940361452
Brand name products.
Product management.
Brand name products.
Product management.
658.8/27
What is branding? / Matthew Healey. - Mies, Switzerland : RotoVision, c2008. - 256 p. : ill. (chiefly col ; 23 cm. - Essential design handbooks . - Essential design handbooks. .
Cover title.
Includes bibliographical references (p. 250-251) and index.
A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies.
Adult Follett Library Resources.
9782940361458 (trade) 2940361452
Brand name products.
Product management.
Brand name products.
Product management.
658.8/27