| 000 -LEADER |
|---|
| fixed length control field |
01174pam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090720s2008 sz a b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940361458 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2940361452 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093526.0 |
| CONTROL NUMBER |
|---|
| control field |
21436 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Healey, Matthew. |
| TITLE STATEMENT |
|---|
| Title |
What is branding? / |
| Statement of responsibility, etc |
Matthew Healey. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mies, Switzerland : |
| Name of publisher, distributor, etc |
RotoVision, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
256 p. : |
| Other physical details |
ill. (chiefly col ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Essential design handbooks |
| GENERAL NOTE |
|---|
| General note |
Cover title. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 250-251) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| Source of heading or term |
sears. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Essential design handbooks. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |