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Kotler, Philip.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - Hoboken, N.J. : John Wiley & Sons, c2003. - xviii, 206 p ; 24 cm.

Published simultaneously in Canada.





ISBN: 0471268674 (alk. paper)

LCCN: 2002014903

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8