Marketing insights from A to Z : 80 concepts every manager needs to know /
By: Kotler, Philip
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xviii, 206 p ; 24 cm.ISBN: 0471268674 (alk. paper)Program: TBS904 MARK922 MARK904Subject(s): MarketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | Available | T0026261 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | Available | T0018918 |
Total holds: 0
Published simultaneously in Canada.
Includes bibliographical references (p. 189-193) and index.
TBS904 MARK922 MARK904