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Hartley, Robert F., 1927-

Marketing mistakes and successes / Marketing mistakes & successes Robert F. Hartley. - 11th ed. - Hoboken, NJ : Wiley, c2009. - x, 406 p. : ill ; 23 cm.

Cover title: Marketing mistakes & successes. "30th anniversary.".

Includes bibliographical references and index.

ISBN: 9780470169810 (pbk.) 0470169818 (pbk.)

LCCN: 2008040282

Nat. Bib. No.: GBA8C8478 bnb

Nat. Bib. Agency Control No.: 014799609 Uk

Subjects--Topical Terms:
Marketing--United States--Case studies.

LC Class. No.: HF5415.1 / .H37 2009

Dewey Class. No.: 658.800973