Marketing mistakes and successes /
By: Hartley, Robert F
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2009.Edition: 11th ed.Description: x, 406 p. : ill ; 23 cm.ISBN: 9780470169810 (pbk.); 0470169818 (pbk.)Other title: Marketing mistakes & successes [Cover title].Subject(s): Marketing -- United States -- Case studiesDDC classification: 658.800973
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.800973 HA MA (Browse shelf) | Available | T0036898 |
Total holds: 0
Cover title: Marketing mistakes & successes.
"30th anniversary.".
Includes bibliographical references and index.