Marketing metaphors and metamorphosis / edited by Philip J. Kitchen. - Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008. - xviii, 227 p. : ill ; 23 cm.
Includes bibliographical references and index.
9781403998613 (alk. paper)
2008016157
Marketing.
Marketing--Management.
Communication in marketing.
HF5415 / .M2998 2008
658.8
Includes bibliographical references and index.
9781403998613 (alk. paper)
2008016157
Marketing.
Marketing--Management.
Communication in marketing.
HF5415 / .M2998 2008
658.8