Marketing metaphors and metamorphosis /
Title By: Kitchen, Philip J
Material type:
BookPublisher: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2008.Description: xviii, 227 p. : ill ; 23 cm.ISBN: 9781403998613 (alk. paper)Subject(s): Marketing | Marketing -- Management | Communication in marketingDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA RK (Browse shelf) | Available | T0036900 |
Total holds: 0
Includes bibliographical references and index.