Ulrich, David, 1953-
Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood. - Boston, Mass. : Harvard Business School Press, c2007. - xiv, 270 p ; 24 cm.
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
9781422110300 (hardcover : alk. paper) 1422110303
2007009122
Leadership.
Executive coaching.
Organizational learning.
HD57.7 / .U44 2007
658.4/092
Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood. - Boston, Mass. : Harvard Business School Press, c2007. - xiv, 270 p ; 24 cm.
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
9781422110300 (hardcover : alk. paper) 1422110303
2007009122
Leadership.
Executive coaching.
Organizational learning.
HD57.7 / .U44 2007
658.4/092