Leadership brand : developing customer-focused leaders to drive performance and build lasting value /
By: Ulrich, David
Title By: Smallwood, W. Norman
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.4092 UL LE (Browse shelf) | Available | T0037076 |
Total holds: 0
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.