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Lodish, Leonard M.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur. - New York : Wiley, c2001. - xvi, 272 p. : ill ; 24 cm.

Includes bibliographical references (p. 261-263) and index.

ISBN: 0471382442 (cloth : alk. paper)

LCCN: 00049644

Subjects--Topical Terms:
New business enterprises--Management.
Marketing--Management.

LC Class. No.: HD62.5 / .L63 2001

Dewey Class. No.: 658.8