Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /
By: Lodish, Leonard M
Title By: Morgan, Howard Lee | Kallianpur, Amy
Material type:
BookPublisher: New York : Wiley, c2001.Description: xvi, 272 p. : ill ; 24 cm.ISBN: 0471382442 (cloth : alk. paper)Subject(s): New business enterprises -- Management | Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO EN (Browse shelf) | Available | T0037087 |
Total holds: 0
Includes bibliographical references (p. 261-263) and index.