Customer knowledge management :
Al-Shammari, Minwir, 1962-
Customer knowledge management : people, processes, and technology / Minwir Al-Shammari. - Hershey, PA : Information Science Reference, c2009. - xxiv, 360 p. : ill ; 27 cm.
"Premier reference source"--Cover.
Includes bibliographical references and index.
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
9781605662589 (hardcover) 1605662585 (hardcover) 9781605662596 (ebook) 1605662593 (ebook)
2008037389
Customer relations.
Relationship marketing.
HF5415.5 / .A424 2009
658.4/038
Customer knowledge management : people, processes, and technology / Minwir Al-Shammari. - Hershey, PA : Information Science Reference, c2009. - xxiv, 360 p. : ill ; 27 cm.
"Premier reference source"--Cover.
Includes bibliographical references and index.
"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
9781605662589 (hardcover) 1605662585 (hardcover) 9781605662596 (ebook) 1605662593 (ebook)
2008037389
Customer relations.
Relationship marketing.
HF5415.5 / .A424 2009
658.4/038