Lindström, Martin, 1970-
Buyology : truth and lies about why we buy / Martin Lindstrom. - 1st ed. - New York : Doubleday, c2008. - xi, 240 p ; 22 cm.
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion.
Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy.
Adult Follett Library Resources.
9780385523882 (trade) 0385523882
2008006057
Neuromarketing.
Consumer behavior.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
Marketing.
Consumers.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF5415.12615 / .L56 2008
658.8/34
Buyology : truth and lies about why we buy / Martin Lindstrom. - 1st ed. - New York : Doubleday, c2008. - xi, 240 p ; 22 cm.
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion.
Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy.
Adult Follett Library Resources.
9780385523882 (trade) 0385523882
2008006057
Neuromarketing.
Consumer behavior.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
Marketing.
Consumers.
Shopping--Psychological aspects.
Marketing--Psychological aspects.
HF5415.12615 / .L56 2008
658.8/34