| 000 -LEADER |
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| fixed length control field |
02044pam a2200385 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080211s2008 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008006057 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780385523882 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0385523882 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.12615 |
| Item number |
.L56 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/34 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093555.0 |
| CONTROL NUMBER |
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| control field |
21808 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindström, Martin, |
| Dates associated with a name |
1970- |
| TITLE STATEMENT |
|---|
| Title |
Buyology : |
| Remainder of title |
truth and lies about why we buy / |
| Statement of responsibility, etc |
Martin Lindstrom. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Doubleday, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 240 p ; |
| Dimensions |
22 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 217-229) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK935 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Neuromarketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |