Sutherland, Max.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. - Rev. 3rd international ed. - Crows Nest, NSW, Australia : Allen & Unwin, 2008. - xii, 366 p. : ill ; 23 cm.
Includes bibliographical references (p. 338-356) and index.
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers.
Adult Follett Library Resources.
9781741755992 (pbk.) 1741755999
Advertising--Psychological aspects.
Consumer behavior.
Advertising--Psychological aspects.
Consumers.
HF5822 / .S84 2008
659.1/01/9
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. - Rev. 3rd international ed. - Crows Nest, NSW, Australia : Allen & Unwin, 2008. - xii, 366 p. : ill ; 23 cm.
Includes bibliographical references (p. 338-356) and index.
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers.
Adult Follett Library Resources.
9781741755992 (pbk.) 1741755999
Advertising--Psychological aspects.
Consumer behavior.
Advertising--Psychological aspects.
Consumers.
HF5822 / .S84 2008
659.1/01/9