| 000 -LEADER |
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| fixed length control field |
01193pam a2200313 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100812s2008 at a b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781741755992 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1741755999 |
| CATALOGING SOURCE |
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| Original cataloging agency |
ICrlF |
| Transcribing agency |
ICrlF |
| Modifying agency |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5822 |
| Item number |
.S84 2008 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1/01/9 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093558.0 |
| CONTROL NUMBER |
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| control field |
21850 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sutherland, Max. |
| TITLE STATEMENT |
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| Title |
Advertising and the mind of the consumer : |
| Remainder of title |
what works, what doesn't, and why / |
| Statement of responsibility, etc |
Max Sutherland. |
| EDITION STATEMENT |
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| Edition statement |
Rev. 3rd international ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Crows Nest, NSW, Australia : |
| Name of publisher, distributor, etc |
Allen & Unwin, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xii, 366 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 338-356) and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers. |
| TARGET AUDIENCE NOTE |
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| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK940 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers. |
| Source of heading or term |
sears. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |