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Cialdini, Robert B.

Influence : science and practice / Robert B. Cialdini. - 5th ed. - Boston : Pearson/Allyn and Bacon, c2009. - xii, 259 p. : ill ; 23 cm.



Robert Cialdini explores the science and practice of persuasion and compliance and explains how they can be used to improve negotiations in any situation.





ISBN: 9780205609994 (pbk.) 0205609996 (pbk.)

LCCN: 2008020078

Subjects--Topical Terms:
Influence (Psychology)
Persuasion (Psychology)
Compliance.
Persuasion (Psychology)
Conformity.

Dewey Class. No.: 153.8/52