Webb, Michael J.
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman. - Chicago, IL : Kaplan Pub., c2006. - xix, 298 p. : ill ; 24 cm.
Includes bibliographical references (p. 283-285) and index.
The crisis in marketing and selling--and what to do about it -- What is six sigma, and why should you care? -- The new sales and marketing management strategy -- An end-to-end six sigma sales project that increased revenue by 94 percent -- Tools for aligning marketing and sales functions -- Designing a sales process that works -- Making marketing and sales decisions that get results -- Moving to high-performance marketing and sales management.
1419521500 9781419521508
2006008093
Marketing--Management.
Marketing--Quality control.
Six sigma (Quality control standard)
HF5415.13 / .W356 2006
658.8/02
Sales and marketing the six sigma way / Michael J. Webb ; with Tom Gorman. - Chicago, IL : Kaplan Pub., c2006. - xix, 298 p. : ill ; 24 cm.
Includes bibliographical references (p. 283-285) and index.
The crisis in marketing and selling--and what to do about it -- What is six sigma, and why should you care? -- The new sales and marketing management strategy -- An end-to-end six sigma sales project that increased revenue by 94 percent -- Tools for aligning marketing and sales functions -- Designing a sales process that works -- Making marketing and sales decisions that get results -- Moving to high-performance marketing and sales management.
1419521500 9781419521508
2006008093
Marketing--Management.
Marketing--Quality control.
Six sigma (Quality control standard)
HF5415.13 / .W356 2006
658.8/02