The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. - Oxford ; New York : Oxford University Press, 2000. - xv, 292 p. : ill ; 24 cm.
Includes bibliographical references and index.
0198297793
00037459
Corporate image.
Corporations--Public relations.
Business communication.
Branding (Marketing)
HD59.2 / .E93 2000
659.2/85
Includes bibliographical references and index.
0198297793
00037459
Corporate image.
Corporations--Public relations.
Business communication.
Branding (Marketing)
HD59.2 / .E93 2000
659.2/85