Davis, John.
Competitive success : how branding adds value / John A. Davis. - Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010. - xxiv, 397 p. : ill ; 24 cm.
Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.
9780470998229 (pbk.) 0470998229 (pbk.)
2009033764
GBA992429 bnb
015376002 Uk
Brand name products.
Branding (Marketing)
HD69.B7 / D37 2010
658.8/27
Competitive success : how branding adds value / John A. Davis. - Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010. - xxiv, 397 p. : ill ; 24 cm.
Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.
9780470998229 (pbk.) 0470998229 (pbk.)
2009033764
GBA992429 bnb
015376002 Uk
Brand name products.
Branding (Marketing)
HD69.B7 / D37 2010
658.8/27