Competitive success : how branding adds value /
By: Davis, John
Material type:
BookPublisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010.Description: xxiv, 397 p. : ill ; 24 cm.ISBN: 9780470998229 (pbk.); 0470998229 (pbk.)Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 DA CO (Browse shelf) | Available | T0038968 |
Total holds: 0
Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.