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Russell, Edward.

The fundamentals of marketing / Marketing Edward Russell. - Switzerland : AVA, c2010. - 191 p. : ill. (chiefly col ; 24 cm. - AVA fundamentals . - AVA fundamentals. .

Includes bibliographical references.

An introduction to the basics of marketing and marketing communications that explains selling theories, consumer behavior, market research, strategic thinking, and managing the creative process.

Adult Follett Library Resources.

ISBN: 9782940373727 (pbk.) 2940373728

Subjects--Topical Terms:
Communication in marketing.
Marketing--Management.
Communication in marketing.
Marketing--Management.

Dewey Class. No.: 658.8